moma goes to brooklyn

Photo courtesy of happycorp

New York's Museum of Modern Art has taken over the Atlantic Avenue/Pacific Street station in Brooklyn - by replacing ad space with reproductions of works from its permanent collection.

I'm all for exposing art to the masses, a la Transport for London's Platform for Art campaign. What's even cooler is the integration and thought process that went into such a well-rounded undertaking.

According to the Creativity article...
  • Street teams handed out brochures and maps of the exhibit
  • On the campaign website, visitors can download an audio tour for more info about 10 of the 58 pieces on display
  • Calling a posted 1-800 number gives users additional information about the project and connects them with the membership department
  • Typing in a three-digit code plays an audio track with artwork information
  • Museum educators also offered tours of the subway exhibit
The exhibit, in conjunction with thehappycorp, runs through March 15th. If you're in NYC, be sure to check it out!

No comments:

Post a Comment

what's your opinion?