When I wear my shirt out and about, around 99% of people don't get it. I'm asked about it all the time. And they still don't understand.
But for those who do, it's like a secret underground cult. And, as with all things AA, the shirt will magically shrink after washing to the size you were hoping it'd be.
There's also a feature-length 2007 indie film about Helvetica that coincided with the font's 50th birthday. It premiered at SXSW, which bums me out even more because I live in Austin. Sigh. Here's a synopsis:
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface...as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.I've seen bits and pieces but still need to rent/buy the DVD. Thankfully, iTunes (after my pleading e-mail to them, thank you very much!) now carries the documentary flick. I know what I'll be spending part of my iTunes gift card on...
Let's watch the trailer.